Market growth depends on a successful measurement strategy. You can’t improve what you’re not measuring. Ironically, many companies get this wrong early—failing to track data accurately or at all.
Whether you are starting from scratch or rebuilding your existing strategy, this workshop will walk you through every step. Learn how to define and execute an analytics strategy for digital products.
We’ll break down:
- Why you should care about this
- How to define product success
- Choosing analytics tools
- Defining events
- Instrumenting, documenting and running QA on events
- Reporting and sharing metrics
This workshop is designed for those with little or no experience in product analytics. Best for early stage founders, product leads, or anyone rethinking their metrics strategy.
Offered online over Zoom.
Learn more about Lex Roman at lexroman.com